Tied in knots? Not quite!

EVER IMAGINED having 5000 world-class ties under one roof? Thanks to Madura Garments this dream has become a reality at New Delhi's Planet Fashion, the mega men's wear store chain, where the Tie Festival continues till December 15.

To beat the chill and frost of wintry weather, the organisers decided on organising the Tie Festival. Now, not only corporate honchos but also professionals from all walks of life wear this accessory. Ties ranging from some of top-notch brands like Van Heusen, Allen Solly, Louis Phillippe and Peter England are available at this exhibition-cum-sale. Every conceivable tie -- from caricatured one to a tie on which one can get one's name embroidered to a tie with the zodiac sign emblazoned on it -- is accessible.

The origin of this quintessential fashion accessory is quite interesting. In 1660 Croatian soldiers came handsomely dressed in kaleidoscopic coloured handkerchiefs tied around their necks in their meeting with French monarch Louis XIV. These neck cloths, which descended from the Roman fascalia worn by orators to warm their vocal chords, struck the fancy of the king. It wasn't long before this new style crossed the channel to England. It goes to the credit of Englishmen for giving finishing touches to this magnificent piece of cloth.

Tied in knots? Not quite!

Vishak Kumar, national retail manager of Madura Garments, says, "The purpose behind showcasing such huge varieties of ties is to create awareness among the clients. Of course, some of the leading international tie brands like Donna Karan, DKNY and Yves Saint Laurent are all there."

A cartoon tie is being sold at Rs. 245 while a swanky tie from Van Heusen has been priced at Rs. 495. The maximum price for exclusive international designer label is Rs. 2395.

The Tie Festival will certainly go a long way in creating a market for this accessory.

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