This club will bowl you over

THE PASSION for the favourite sport and pastime of the country, cricket, seems to only grow each day. Whether it is a match where India plays or not, whether India wins or loses, age, sex, and caste is no bar to get hooked on to this game. To further trigger this passion there are varied cricket fan clubs, the latest being Kirkets, an exclusive cricket club. The inaugural event of this club was held at Megabowl, where fans were treated to some of the most exciting matches in recent times on a large screen.

Only those over 18 years are eligible to become members after paying Rs. 150 per annum. This club promises its members "exciting events" to look forward to. Members will get to view specially organised live screenings of cricket matches and past classic matches. There are also "specially designed Kirkets merchandise at special rates and cricket e-cards for special occasion". Members are eligible for a 10 to 25 per cent discount on Kingfisher beer at select pubs across the country, and can get themselves the Air Sahara Chartered Cricket Card.

The club, launched by Kingfisher in association with, roped in the former Indian cricket player and captain, Krish Srikkanth as its brand ambassador. The cricketer enthused: "It is a wonderful concept which will add to the joy of watching the game."

The club says that the number of members is expected to grow to over 50,000 by 2003. In its aim to provide unique privileges to its members, the club plans to organise quiz contest and club members will also get to read exclusive articles by "former greats".