METRO PLUS

The world of music

SOUNDS GOOD THE STORE IS A TREAT TO MUSIC LOVERS PHOTO K.ANANTHAN

SOUNDS GOOD THE STORE IS A TREAT TO MUSIC LOVERS PHOTO K.ANANTHAN  

Brands are making their tentative foray into Coimbatore. After Coffee Day, Pizza Hut, Dominos and Marrybrown, the latest to join the bandwagon is Music World.

The 500-sq. feet showroom is a treat to every connoisseur of music as collections ranging from the evergreen Simon and Garfunkel to M.S's Suprabhatham, the hip Baby Doll and The Bible adorn the `ergonomically designed' gondolas.

"Coimbatore boasts of a young crowd as well as serious followers of regional music. It is this market that we aim to tap," says Sanjay Gupta, General Manager, Operations and Marketing, Music World. The brand names are now setting their eyes on smaller cities, as "the consumer boom has caught on in all places and the change in lifestyle has ensured there is market everywhere," says Gupta.

The outlet is equipped with a listening post and audio and video CDs, DVDs and CD-ROMs.

Elvis' and his all-time hits, Enigma, the current sensation Norah Jones, back-in-the-news Backstreet Boys and a collection of the finest country music make the international collection worth having a look at. Genres like `relaxation music' with an accompanying series on meditation, and a 32-VCD package of the Mahabharatha are the store's Unique Selling Proposition (USP). Predictably, Ilaiyaraaja's masterpiece Thiruvasagam and the hit music of Rajnikanth's Chandramukhi and Vikram's Anniyan are best sellers at the store, an RPG venture.

Collections that take you on a trip down memory lane, like that of Kannadasan, M.L. Vasanthakumari and the hits of Sivaji Ganesan and MGR, also find a place here. "There is something in for children too, like VCDs of cricket series and cartoons like Popeye and Pokemon," says Purnima, customer service assistant.

Serious followers of cinema can pick from titles like Ben Kingsley's Gandhi and Spielberg's Schindler's List. Old melodies of Geeta Dutt, Mukesh, Kishore Kumar and Rafi adorn the shelves. The store also supplies accessories like CD pouches, headphones and, multi media systems.

ANIMA BALAKRISHNAN

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