METRO PLUS

The right communication

LET'S FACE it. It doesn't really matter how much we know if we can't communicate it clearly. Yet to communicate the same message successfully to different people, we need to communicate it differently each time.

Everyone has his or her own unique desires, previous experience, and level of understanding. To speak in the right key, we need to tune our words to suit the individual. And that isn't the end of the story.

People's psychological needs also influence how we should communicate with them. Psychologists believe that people have three main needs: the need to feel powerful, the need for friendly dealings with others, and the need to do things efficiently and well.

The relative strength of each of these psychological needs is different for each of us.

In the right key, one can say anything. In the wrong key, nothing. The only delicate part is the establishment of the key - George Bernard Shaw

To communicate effectively, we need to be able to speak in a range of keys.

If you cater to a person's psychological needs as well as what he already knows and understands, you'll be speaking in the right key and your communications will be crystal clear.

KRIS COLE

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