METRO PLUS

Stocking trendy wear

DRIVEN DESIGNS: The ambience is vibrant.

DRIVEN DESIGNS: The ambience is vibrant.  

CLOTHES NEVER seem enough when you are in college and otherwise too. Here is a store that has been a hit with the young for its collection, work wear and casual clothing, presented in a cheerful space where a flashy car adorns the roof, the racks are arranged on rails along the walls and matched with a rustic floor. "We did a lot of brainstorming before we settled for Ole which means Wow. It struck us as small and nice phrase that people can remember," says Aparna, about Ole, a two-year-old store she started with husband Sunder.

The store stocks seasonal fabrics such as sweat shirts and fleece-lined jackets for winters and linens for summers. "Everyday day we add fresh stock for the repeat customers. People come every 3-4 days for new additions," says Aparna. "We try to cover most requirements. The styles are current and the young like to wear the clothes. Further the clothes are priced right for the pocket," she adds.

POCKET FRIENDLY: The price is just right.

POCKET FRIENDLY: The price is just right.  

For girls, the store offers tops in full and three fourth sleeves options, spaghettis, peasant tops with smocking to casual kurtas mostly in cotton mixed with polynosics, silks, handlooms, T-shirts in pinks and blues, skirts, wrap-arounds, formal trousers, Capris and track pants. Some of the price points include track pants for Rs.70 or the sleeveless tops with pyjamas--an ideal living room outfit, for Rs. 90-Rs.150. Check out the solids for girls (Rs.130) the apt formal shirts or those with prints for Rs.150.

As for the guys, checks, solids and summery white options in shirts paired with denims in boot cuts and regular fits, casual pyjamas for home, boxer shorts, night wear and Tees -- plain and printed, dressy shirts and those in sporty nets can be found here. "Tees with graffiti are popular," says Aparna. Check out the popular tight Tees (Rs. 90-Rs. 120) in maroon, blue, white and black and formal trousers in polynosics (Rs. 500-Rs. 600), with linen pants to be coming in for the summers.

SUMMER SHIRTS: A wide collection.

SUMMER SHIRTS: A wide collection.  

Caps, watches and key tags, car and bike stickers screaming Ferrari and Marlboro, belts, bead bracelets for men, anklets and black metal jewellery for girls and mittens can be found here. Check out the hand crafted creative metal pieces (Rs.200-Rs.700) made with bolts, such as a timepiece or a model of Harley Davidson.

"Earlier we had students walking in but today we find lots of families coming here," says Aparna. The kids' wear (one month to 11 year-olds) is exhaustive with T-shirts, skirts and tops and formal party clothes ranging from summery tops for girls, which can be paired with white skirts, embroidered jeans to dressy shirts, six pockets and Bermudas for guys. T-shirts (Rs.50-Rs.150), flared denims (Rs.200) for girls and the formal trousers (Rs.400) for boys are some of the buys to choose from.

OFF THE RACK: The smart line destination.

OFF THE RACK: The smart line destination.  

For more, check out Ole (Tel: 23350498), Plot No: 1, Road No.3, Banjara Hills and the branch (Tel: 27625680) opposite Minerva Coffee Shop, Himayatnagar, 10 a.m-9: 30 p.m.

SYEDA FARIDA

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