ON THE HOT SEAT Shah Rukh Khan as the host of "Kaun Banega Crorepati 3"

ON THE HOT SEAT Shah Rukh Khan as the host of "Kaun Banega Crorepati 3"  

Star Plus juggles serials to make space for "Kaun Banega Crorepati 3"

With the great grosser Kaun Banega Crorepati returning to Star Plus for the third time, that too with Shah Rukh Khan as the host from January-end, the channel is busy juggling serials to make space for it. Sounds like an ambitious move but the channel's Senior Creative Director, Shailaja Kejriwal says, "I am sure we will be able to sustain it." Shifting Karam Apna Apna to the 8 p.m. from January 22, when the new KBC starts, Star Plus will air Kasauti Zindagi Kay at 8.30 p.m. After the hour-long KBC 3 gets over at 10 p.m., it will be time for Kahaani Ghar Ghar Kii, to be followed by Kahin To Hoga at 10.30 p.m. Kyunki Saas Bhi Kabhi Bahu Thi will follow at 11p.m."And once Kyunki... ends at 11.30 p.m., the half-hour soap Paraaya Dhan will start," says Kejriwal. She feels, the prime time can draw out till Paraaya Dhan as "without any publicity, the serial was already doing well." Also, for the first time, the channel is experimenting with shifting a serial, Viraasat from Star Plus to Star One. "It has a loyal set of viewers and is getting a TVR of 7 plus. Even if we get 2.5 plus TVR on Star One with Viraasat, it will be the highest rated soap on that channel," says Kejriwal. Ravi Chopra of B.R. Films, the producer of Viraasat, says he agreed to go with the channel's experiment, as "it is much better than going off air for 13 weeks and return to find that your viewers have moved on to something else." Keeping KBC's popularity track in mind, the channel has cleverly put a poor-rated Sathi Re on Star One at the 9.p.m. slot. Kejriwal says with KBC 3, Star Plus is expecting more young viewers between the age group of 15 and 25.And to hold on to the viewers on the weekends, it is starting from next week, The Laughter Champions Mahayudh on Star One with the popular comedians, among them Raju Srivastava. "As for Star Plus viewers, we have nothing new so far. They can whet their appetite with KBC 3 on the weekdays and watch Prithviraj Chauhan on weekends," says Kejriwal. Well, with Shah Rukh on one side and Prithviraj on the other, you know which side will be weightier.SANGEETA BAROOAH PISHAROTY

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