METRO PLUS

Sivaji fever!



The “Sivaji” fever has enveloped the city. You can’t escape from it — posters, hoardings, contests, songs on FM channels, on the Net and upcountry news channels virtually doing a day-to-day live coverage from theatres that are to screen the film from tomorrow! According to a Mumbai-based marketing agency, no star in India has got the kind of coverage on prime time like Rajnikanth in the electronic media, during the last one week! All this coverage has come without a single byte from the superstar! Meanwhile, noted writer and director Vasanth has decided to take on the “Sivaji mania” by holding a big audio launch of his “Satham Podathaay” this evening in which top stars and music directors are expected to participate.

SREEDHAR PILLAI

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