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MARKETING GURU: Ekta Kapoor

MARKETING GURU: Ekta Kapoor  

ONE HAS to give it to Ekta Kapoor, grudgingly though, like most of the film industry folks do, for her smartness with a capital S.

Anyone who watched the recent episodes of Kahani Ghar Ghar Ki and Kyui Ki Saas Bhi Bahu Thi were shocked out of their couches at the blatant use of her serials to promote the film that stars her brother Tusshar Kapoor. In Ghar Ghar.. the main characters get into a reminiscing mood while the song from Tusshar's latest, Kucch Tho Hai is played in the background. And in Kyui Ki... the grand daughter teases her granny who looks pleased and happy, "Tell me why are you so happy..Kucch Tho Hai... " And both of them spend considerable time discussing the film and its hero. Anything for dear brother!

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