Silver splendour

PERHAPS, A decade ago, people would have raised their brows at the mention of buying silver coins for Diwali. Telugu women would have thought it more auspicious to invoke goddess Lakshmi by buying gold.But, with the cosmopolitan culture taking over the Hyderabadis, the concept of buying silver artefacts for decorative as well as gifting purposes has become a regular affair.

If traditional diyas and Lakshmi idols have been picked up in bulk for Diwali, items like photo frames and champagne flutes - all made in silver - dominate the corporate gifting scene now with Ramzan, Christmas and New Year approaching slowly.

"Today, people are into buying abstract Ganesha idols replicated and custom-made from porcelain and wooden originals. There are also those glass incorporated silver artefacts which are a hit with our customers," says Surya Prabha of Prabhaas store (1st floor, Model House, Panjagutta; Tel: 55629009/ 23352657). "Big corporate houses and affluent customers go for out-of-the-routine and offbeat items. So, you will find even traditional people buying most contemporary things like greeting cards and envelops in silver. The idea is conventional but there is a modern touch to it," she adds.

The concept of buying and gifting silver artefacts is catching up mainly because it is considered auspicious, and not everyone can afford gold items. Major jewellery houses try to woo the customers by offering silver coins and surprise gifts during the festive season. While coins embossed with gods, goddesses, Om and such other things dominate the charts, people also buy "sitting Lakshmi idols as the posture, believe many, means the wealth is retained with us as against the standing Lakshmi which indicates floating money," says Sandeep Gupta of Mangatrai Jewellers (Panjagutta; Tel: 23411816/17).

Ashwani Gupta and Manish Gupta of Musaddilal Jewellers (Panjagutta), maintain that it is "feasible to buy many silver items instead of just one gold piece. We stock silver artefacts throughout the year, but in abundance during the festive season. Investing in silver artefacts is also commercially viable for the middle classes." A silver coin weighing about 20-gms would cost Rs. 200 (roughly).

"The concept of wearing (ethnic) silver jewellery for parties, get-togethers and functions is also fast picking up. We have customers picking up idols and lockets to be given away as gifts," says Hemanth of Krishnadas & Co. (Somajiguda; Tel: 55616566/ 23403430).

Those who don't mind "a sterling experience" at home can check out items like cufflinks, chandeliers, champagne flutes, dinner sets, flower vases and furniture at Prabhaas.

Also check out Lifestyle (My Home Tycoon building) and Shopper's Stop (Jaya Towers, Begumpet) for trendy photo frames, cufflinks, silver-and-crystal artefacts to adorn your new-age homes.


Photo: Satish H

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