METRO PLUS

SAREES still the heart-throb

Fashion is the most happening thing today. It has become so dynamic that it keeps changing with every passing minute. Moreover, celebrity designers have given this subject a new dimension and meaning and today it is a full-fledged industry that offers a lucrative career alongside glam and glitz.

Fashion shows and trendy dress material dominate young minds these days even in a tiny town. The trend is not only redefining the attitude towards dressing but also luring hunky men and women with oomph to the ramp, and many have turned celebrities overnight. In fact fashion modelling has become the most sought after route for those starry eyed dreamers who want to carve a quick name in the celluloid and glam world. And the required impetus is being provided on a daily basis by the fashion channels and magazines.

In the fashion world the catch phrase is, "there is no limit to creativity." Hence one need not be surprised to see a long-legged beauty doing a cat-walk down the ramp clad in all sorts of vegetables! Well, she could be a good advertisement for PETA (Prevention and Ethical Treatment of Animals) on the television screen but imagine her strutting down the road. She would have all the cows, buffalos and sheep running after her for a bite and it wouldn't be surprising to find a few popped out eyeballs once the animals had their fill.

In spite of all the new dress code in the realm of fashion, the traditional saree, chudidar and lehenga have their own place. And if an expert designs them, then nothing like it; they add mysticism to curiosity and beauty, capable of stealing any show.

SAREES still the heart-throb

"Women have always been a subject of beauty and curiosity. The more they shroud themselves behind the fabric the more they arouse the element of curiosity. And traditional attire like saree, lehenga and chudidar have got all the ingredients to do so," says an up-coming fashion designer, Chinmoy Das.

A graduate in textile designing from Viswa Bharati, Shantiniketan, he has been in the profession of designing sarees, lehengas and chudidars for the last six years. He feels that there are many creative designers in India who are unable to come to the fore due to varied reasons and the people who pass out from the National Institute of Fashion Technology (NIFT) are not the only hot shot guys in the industry. The only scoring point is one must get the right exposure at the right time to make it big. Hailing from a middle class family, he is yet to get the desired opportunity and has been slogging in this city for the past five years, working for two designer boutiques.

"Though I am well taken care of by them, the creative work that I do deserves a better recognition in the national circuit. Moreover, many still wonder what exactly is a designer saree or lehenga. People are of the impression that they can be bought in any showroom just like any other dress material," he laments.

"Well, for that matter any dress with some designs could be termed as designer wear, but if one is talking in terms of original designer outfit then they are referring to the ones that are exclusively created for an occasion or for a particular person or that dress would be only one of its kinds in the industry," says Chinmoy.

Fashion is basically theme-based. It could be based on ideas inspired by season, occasion, personality, culture, nature and geographical dimension. He likes to work on the Indo-Western theme and uses georgette, italian crepe and chiffon to create exclusive embroidery and hand painting work to give an ethnic look.

Explaining the theme he avers: "Take for example the latest trend in fashion - the short kurta with parallel trousers. It is nothing but the combination of Indian kurta and Western parallel trousers. I give it an ethnic look by creating embroidery work on it or go for hand painting or batik painting or at times give a combination of embroidery and painting to make the dress look more colourful and trendy."

Chinmoy Das

Chinmoy Das  

Like any other creative art most designers are inspired by nature and the latest trend is floral and abstract designs, be it embroidery or painting. At times, the occasion and geographic location control certain aspects of the designs. Like for a wedding, the saree colour would be red or pink and if it is somewhere down South then sketches of elephants and butterflies tend to dominate the design theme.

The price of each designed saree or lehenga depends on the amount of work involved. Heavier the design, both the price and time of delivery would be on the higher side.

"Moreover, fashion enjoys brand equity. Bigger the name of the designer higher would be the price and at times it could even be mind boggling," says Chinmoy.

SUMIT BHATTACHARJEE

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