Oh! those tresses

INNOVATIVE A worthy business PHOTO: R. ASHOK

INNOVATIVE A worthy business PHOTO: R. ASHOK  

Hairdo, particularly as part of bridal package is in vogue, writes S.AISHWARYA

The well oiled neatly plaited hair or the flowing soft curls with centre partition were all that Indian women tried out for decades as part of hair dressing.

Film influence

The post 1980s saw the paramount influence of on-screen idols' hairstyle. The international fad and trendsetters were the `Rachel cut' of Jennifer Anniston's style in the soap, `Friends' and the cult-series `Charlie's Angels.'In India though, crops and ponytail remained a `fashion statement' for years. The South-Indian style of slightly oiled hair with long tight plaits were preferred for special occasions like weddings.Over the years, special hairdo has become the buzzword. Practically every pre-wedding make-up session is incomplete with hairstyling.In fact, the bridal make-up package revolves around the hairdo, says R. S. Sriranjani, a practising beautician.But gone are the concepts of stone-studded bedecking or the glittering gold accessories for the tresses. The Victorian adornment of hair with flowers is yet again in vogue, says K. Sasi, a bouquet shop owner.

Flower crafting

Her recent workshop on `flower crafting' provided an occasion for homemakers and college-going girls to explore the nuances of hairdressing, especially floral hairdos. She coordinated the workshop with `R. V. Blooms', a Madurai-based bouquet shop and trained over 30 members in a day."With some creativity and concentration, one can do wonders with hairstyling," says S. Vanaja Iyappasamy of R. V. Blooms, who has conducted similar workshop in Madurai and Coimbatore.Before her association with flowers began, Mrs. Vanaja was too busy with household errands to look into lateral options. "I never thought of opening a bouquet shop and that too in Madurai, where the trend of gifting bouquet is yet to pick up."Strictly against expensive hairdressing at beauty salons, she wonders: "If women are creative enough to work on their tresses daily, why can't they work a bit more on it for others?"She offers home economics as a simple solution. "At parlours, a simple hair setting comes with a price tag of Rs 500. Intricate and elegant hairdressing make you poor by a few thousands. Instead, if the same beautification is done at home, the cost can be halved."The workshop focussed on `dollar making' for hair studs, dry flower designs, one-sided `veni', `jadai-mattai' and also the basics of bouquet making. Over 50 flower varieties of different hues were used in the workshop. "There are umpteen number of shades even in roses that go well with the outfits. It is better to go in for matching flower arrangements rather than contrasting colour combos," suggests Mrs. Vanaja.Mostly brought in from Kodaikanal, the flowers are available at reasonable prices at bouquet shops. "It is just the work that steals the money. Flowers as such, are priced at nominal rate. Except for few intricate designs that are arduous, others are pretty simple," grins S. Sindhuja, a homemaker. Another fervent learner is keen on making it a full-time profession. Says Anitha S. M., a primary school teacher, who dreams of becoming an entrepreneur: "Constantly changing trends force women to seek help in beauty parlours. Whereas the business can reach new heights with a pinch of creativity and ingenuity."

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