No foot in the mouth

With the youth enjoying the minty freshness of Center Fresh, Perfetti now brings a new campaign to make chewers of viewers. The focus of the campaign is "Zubaan Par Lagaam Lagaiye". The idea was conceptualised by Abhijit Avasthi, Creative Director O & M Mumbai and directed by produced by Corcoise films. Eshaan and Loy have composed the music and singer Kailash Kher has done the vocals. The ad film focuses on how a shepherd escapes a mob of goons pretending to be mute. But just as the goons are leaving, the shepherd says, "Bhaisaheb aapka shoelace khul gaya hai." They then turn menacing towards him, realising that the shepherd has tried to fool them. The voice over announces, "Center Fresh chabaiye, zubaan par lagaam lagaiye."

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