He vrooms across

RIGHT NOW he amuses the audiences, the world over, as he confronts a new nemesis, the evil Doc Ock, on screen. With the arrival of Spiderman 2, it's virtual celebration time for all those who are crazy about the wonder boy called Peter Parker, who incidentally is the real Spiderman. And if you belong to that genre who dared to go out in the past three days in the metro during the melee that ensued after the private buses decided to go off the road, there is every chance that you have met him, on road. Believe it or faint, Spiderman has been touring Kochi in a bike, in a brand new `Yamaha Fazer'

"There were two new releases this month, the movie `Spiderman 2' and our new model, `Fazer'. Naturally, we decided to link the two and organise a road show, where a model dressed as Spiderman go around the metro. As per the estimates, until now, both are whopping hits," sallies V. Shrikumar, Senior Manager with PSN Automobiles, the Yamaha dealer based in Palarivattom.

Mushtaq, who wore the outfits of Spiderman and rode the bike, distributed sweets and `Spiderman masks' to all those who came forward to see him. "The response is quite encouraging," smiles he. "Kids who have been mesmerised by the cartoon strips and have seen the film, seem to be more excited." The Spiderman is followed by a few more youngsters in their `Fazers', who "are careful not to disrupt the traffic". The lucky few who correctly identified the colour of Spiderman's bike were given tickets for the movie.

With road shows becoming a common way to launch various products, newer themes are being adopted to attract the "prospective customers" .

"Fazer has this dual headlights which resembles the eyes of Spiderman and we developed this novel idea, with the help of an event management company," adds Shrikumar. The first movie of the Spiderman series had this message: `With great power comes great responsibility.'

Those behind the road show vouch that they are indeed aware about their responsibility - towards their clients.


Photo by Vipinchandran

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