Crafts for Aadi


Crafts for Aadi

THE USUALLY busy Big Bazaar Street in the city gets busier during Aadi. Shops vie with each other in offering discounts and leave no stone unturned to woo people. Decorative arches, billboards, advertisement banners are all used to drive home the point that this is the month to shop.

Nestled in the middle of this melee is a different kind of Aadi sale. There is no mad rush here. Instead, small groups of people walk in to buy artefacts they have been looking for. The expo is usually held in March, but Poompuhar, the sales showroom of the Tamil Nadu Handicrafts Development Corporation Limited, decided to organise it at this time of the year to cash in on the Aadi sale fever and entice those out on a shopping spree, says P Mohamed Ali, Manager of Poompuhar.

Aadi is the month when temple festivals are organised. Necklaces used for decorating deities, decorative crowns (kreedam), the famous Valampuri conch and clothes for the Lord (Swami angi) are prominently displayed.

Crafts for Aadi

Of late, the concept of Vaasthu has been given prominence. The sizeable collection of vaasthu items at the mela is proof of this. Sun signs, Chinese feng shui, vaasthu motifs and lucky stones of different hues are some of the items that are on offer. "Many come here looking for these items as they believe it will bring in good fortune," he says.

Panchaloha jewellery, spadiga malas, navaratna malas and spadiga pyramids are some of the other attractions at the mela.

It's not just about decorative pieces. There are a whole range of other items to choose from. Key chains made of stone and wood, cotton bed sheets from Jaipur, hand-printed rayon skirts and Gujarati and Rajasthani garments are also on sale.

"Only those who are keen on adding to their collections come to us. Through this mela, we are trying to encourage the common public to buy crafts and are offering a discount of 10 to 60 per cent," Mr. Ali informs.