METRO PLUS

Cashing in on popularity?

NOW IT is the turn of Tamil stars to take to endorsements in a big way now. `Ilayathalapathi' Vijay first appeared in an advertisement shot by Rajiv Menon, picturised on a `gaana' tune, which is the campus-rage. However, in the latest Rajiv Menon commercial, the `gaana' has been taken to the next level of sophistication with model Katrina Kaif pirouetting to the music.

"Run" star Madhavan has become brand ambassador for Airtel and Bajaj for the South. Prasanth has tied up with Hero Honda. However, hero Ajith seems to staying away from joining the bandwagon. He has so far not endorsed any product.

Cashing in on popularity?

Among the actresses, Simran teamed up with Fanta and then went on to model for Jeeva soap. Colleague Jothika took to Idhayam cooking oil and Paragon slippers in a big way. `Chithi' Radhika vouches for a milk brand. Veteran Meena seems to have tuned into this mode too, by endorsing yet another brand of cooking oil.