METRO PLUS

Affordable designs

Sai Designes positions itself as women's store.

Sai Designes positions itself as women's store.  

DESIGNER CLOTHES — a term that conjures up images of steep price tags and the elusive image that only the affluent can afford. However, you are proved wrong once you step into this small but tastefully done up apparel store called Sai Designes located in Jayanagar.

Started a year ago by designer Amritaa Shankar, Sai Designes is positioned as "the women's store", and true to its name, it offers a wide range in clothes for college goers, housewives, and working women. "It was mainly started so that I could use my talent and passion for designing to make clothes affordable to the commoner," says Amritaa who has had no formal training in fashion designing.

Pretty colours

All garments, available under the label Amritaa Shankar, come in myriad range of fabric that includes soft cotton, raw cotton, handloom cotton, khadi, Mangalgiris, polycotton, linen, and jute. A big draw at the store is its range of kurtis that come in these fabrics. You can have your pick in refreshing hues with alamkari prints or some exquisite embroidery.

The latest collection to occupy the shelf is the raw silk range and the crepe kurtis with intricate handwork.

Easy on pocket

Most of the kurtis are priced between Rs. 150 and Rs. 550. Also available are shirts that are suited for both formal as well as casual wear.

The half sleeved and full-sleeved shirts are made from linen and cotton, "keeping in mind the comfort factor".

The store is also virtual feast of colours considering the wide array of Indian ethnic wear. The short kurta sets with straight pants and the normal long kurta sets give you an enviable range to choose from. These are priced at Rs. 690 onwards.

If you want to add a touch of your own, you can go in for pleated cotton long kurtas that are available in an attractive range of pastel shades. These give you the option of mix 'n' match.

Mix 'n' match

You can also try some of the mid-length kurtas that can be worn on salwars and denims. The best part about all the outfits is that you will not find two garments that are exactly similar so they are more or less exclusive in that sense. The designer soon plans to launch her next collection of pure crepes, chiffons, and georgettes.

So, if you are looking at revamping your wardrobe with exclusive designer wears without burning your pocket, Sai Designer is definitely worth a dekko!

Sai Designes is located at 178/5, 25th Cross, 8th `F' Main Road, Below Terminal F, 3rd Block, Jayanagar.

It can be contacted on 51210775.

RASHMI GOPAL RAO

Recommended for you