Why this hit veri?

Rage and rhythmAnirudh RavichanderPhoto: G. Moorthy

Rage and rhythmAnirudh RavichanderPhoto: G. Moorthy  

With over 40 million hits on YouTube within two months of his maiden composition, and 34 film offers thereafter, Anirudh ‘Kolaveri' Ravichander is on a high. Life changed irrevocably on November 16, 2011. He still can't figure out the “how and why” of the super success.

“I've also got a bit bored of the song…I have been with it from the beginning — composing, recording, mixing, mastering, releasing and singing it innumerable times at functions…..,” he smiles.

At 21, he's seen whopping success, and has been zooming in and out of studios and airports. He's not much of a public speaker, but has been invited to IIM, Ahmedabad, on February 7, to give a talk on “how the Kolaveri song has become a cultural rage”.

Tell us how, I ask again. “May be, it was just our good time. The song was leaked by a studio staff who recorded it on the mobile. Then, Sony decided to release it officially. Nobody imagined this wave. We were just a bunch of youngsters doing what we enjoyed. There was no expectation, just the fun provided by funny words, funny music and funny situations.”

His banker-father had almost packed him off to Singapore for a graduate course in commerce after he finished schooling from Padma Seshadri in Chennai four years ago. “I pleaded I could not leave my music and friends. I enrolled in Loyola College, but was seen more at cultural events than in classrooms,” he laughs.

Does he feel he is God's chosen one? “I am not religious, but I do believe in God and say my daily prayers. After ‘Kolaveri', I have started believing even more in the existence of some supernatural power,” he says.

What Anirudh now looks forward to is sound sleep. “I should soon be done with the work for ‘3', slated for a March release. Then, I plan to go to an undisclosed destination without my mobile phone.” For now, the background score for the movie remains to be completed. The team is to do it either in Budapest or Bangkok early next month. “Even now, every day I am in the studio from 8 p.m. to the wee hours of the morning. The tranquillity, silence and darkness of the night inspires me.”

And to think, Anirudh was once a naughty child who used to trouble his elder sister. “I would play the piano loudly and Sandhya akka would scream and shoo me out of the room. Now, akka, a lawyer and a guitarist, is enjoying the Kolaveri rage,” he smiles.

What kind of music does he love creating? “I don't think my music has a structure. Depending on the theme, I love to experiment with as many musical instruments and genres,” he says.

So, has he ever experienced Kolaveri? “ “I never get angry. I may get sad at times, and that sometimes finds a way into my music.”


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