Sign of the times

India’s road signs make a funny read, discovers young writer, Ajay Jain

Ajay Jain’s new book on tourism in India, “Peep Peep Don’t Sleep”, published by Kunzum, TCP Media, was recently released in the Capital. The young author says, “It is a funny travel book. It may provide a lot of fun to readers.” Jain has driven over 10,000 km. from Delhi to the Himalayan regions of Ladakh, Himachal Pradesh and Uttarakhand to collect the photographs for the book. As the title, “Peep Peep Don’t Sleep”, a road sign spotted on Himalayan highway, suggests, it is a unique picture book covering funny road signs and advertisements he came across while travelling in India.

He started his writing career in 2001 with a management book, but has now taken to the travel genre. This full-time New Delhi-based author and photographer says: “There are rare instances of humour being used for the travel genre of books in the country.”

He adds: “Road signs are not only meant to guide and inform but they are words of wisdom, to keep the mind fresh, amuse you and entertain you while you are travelling. In public interest, they lend a hand to Alcoholics Anonymous. Since a journey is meant to be a pleasure, they remind you to ‘Smile Please’.”.

The book includes numerous interesting road signs and public notices, outdoor advertisements and storefront signs. Some offer sage advice, including, “Three Enemies of Road – Liquor, Speed and Overload”. Others are inspirational in nature. Sample: “Impossible is done immediately. Miracle Takes A Little Time”, while others carry a serious message in a flippant vein: “Feel The Curves Do Not Test Them”.


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