For non-stop shopping

Shopping With a bouquet of great offers to choose from, this is going to be another grand Onam for the Malayali consumer.

O nam is in the air. For many Malayalis, there is no other festival that is celebrated with so much of pomp and joy. Along with gathering of family members, and a traditional sadhya, Onam is also the season of the shopping spree. Roadside hoardings and media advertisements entice the shopper in every Keralite to splurge. Special discounts, exchange offers and festival special offers make this the best time to indulge the shopaholic in you.

Here's a quick look at what three prominent brands are offering their customers this Onam.

Gems and gold

The allure of the gold metal is something most Indian woman find it very difficult to resist. To add to the temptation, TBZ Original has on offer an exclusive collection of chains and bangles in gold, and bracelets and bangles collection in diamonds. There are over 5,000 designs to choose from. Says Kiran Dixit, group head, advertising and marketing: “The most attractive part of this Onam campaign is the 100 per cent cash back offer.” Every customer gets a scratch card for a purchase made at TBZ. The card offers a cash back scheme from one per cent to 100 per cent. This means that a customer who gets a 100 per cent on a scratch card can walk out of the showroom with fabulous jewellery without paying a single Rupee.

Driving force

Tata Motors, one of the giants of the Indian automobile segment, opens the sale of India's smallest and most economical car –the Tata Nano – in Kerala to celebrate Onam. Customers will also be able to take a close look at the car and test drive the Nano at more than 100 touch points across the State, which are being specially set up for the festive season. Says Arockia who plays a crucial role in the marketing team: “Tata Motors will also expedite dispatch of Tata Nanos for allotted customers for delivery during Onam.” Tata Motors also offers special benefits on some of its brands, for instance up to Rs. 35,000 on the Indica and Rs. 48,000 on the Vista.

“This year Mahindra 2 Wheelers is joining in the Onam celebrations with a special bonanza for its patrons,” says David Tommy Sales Officer South Kerala. As part of special Onam celebrations, Mahindra 2 Wheelers will present each customer with a free silver coin on purchase of any of the Mahindra Scooters – Rodeo, Duro, Flyte or Kine. Potential customers who test ride any Mahindra scooter, are also eligible to win a Rodeo every week, while one lucky customer will win the bumper prize – a Mahindra Xylo.

Meera Nair

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