Fashion meets virtual reality

January 14, 2017 12:00 am | Updated 03:54 am IST

Manish Malhotra launches virtual reality fashion show

Manish Malhotra PTI

Manish Malhotra PTI

Ace Indian fashion designer Manish Malhotra launched his virtual reality fashion show at the Innovation Centre and Training Academy of Etihad Airways airlines.

The fashion show was filmed at the Lakme Fashion Week, sponsored by Etihad Airways, last year in August but the virtual reality — a computer generated simulation of a three dimensional image or environment that can be interacted with in a seemingly real or a physical way but a person using a special electronic equipment - version was officially launched on Thursday.

More like a 360 degree view, the VR show was clearer, and a close view of the creations, the ramp and the models that Malhotra had on the show.

The showstoppers that the eight-minute long video had were Bollywood actors Sushant Singh Rajput and Shraddha Kapoor.

While Sushant was clad in black bandhgala and a white Jodhpuri pant, Shraddha was in a resplendent deep green velvet lehenga paired with an embroiderd crop blouse. “Virtual reality is definitely the next thing for the future. For people who are not there at the fashion week or for the show... For them to feel that they are a part of it, it’s a good platform,” said Manish

Malhotra will shortly unviel his plans on how his show on the VR will be showcased but Etihad Airways will be showcasing it on their in—flight entertainment systems soon.

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