EDUCATION PLUS

LIBA's Ph.D programme

Dr. Jagdish N. Sheth, Professor of Marketing, Emory University, delivering a lecture at LIBA in Chennai.

Dr. Jagdish N. Sheth, Professor of Marketing, Emory University, delivering a lecture at LIBA in Chennai.   | Photo Credit: Photo: Vino John



The Loyola Institute of Business Administration (LIBA) has become the first B-school in the country to offer a full-fledged doctoral programme in business administration. The Ph.D programme, recognised by the University of Madras, will be offered in disciplines such as marketing, finance, economics, systems, human resources management, decision sciences and operations management.Initially, LIBA will offer only full-time programmes through its faculty drawn from diverse fields of management studies. Though LIBA does not have university affiliation for its Master's programme, the doctoral programme affiliation makes it the only B-school in the country to be accredited to an external university body for conferring the degree.The programme was launched last week by Jagdish N. Sheth, the Charles H.Kellstadt Professor of Marketing, Emory University, U.S.A. In his speech, `Making India globally competitive', Dr. Sheth elaborated upon the need to focus on emerging markets — economic pragmatism, aging of affluent markets and the collapse of Communism, to name a few — and India's positioning in the scheme of things.

Repositioning

Emerging nations were the global economic growth engines for the 21st century. The Asian region was emerging as an economic powerhouse with China poised to become the largest single economy by 2020 and India on course to become the third largest economy by 2010, based on purchasing power parity. India had to reposition itself and aspire to compete in best value and premium markets.The re-engineering for global competitiveness had to be done through international trade, domestic industry, industrial policy and national infrastructure. India's economic future would depend on the geopolitical realignment of nations and the emergence of triad markets. Indian industries had to reposition themselves from diversified domestic corporations to focussed global competitors to optimise the advantage being offered to them, and to be globally competitive, Indian industry had to invest in quality reputation, global branding, design/research and a global supply chain, Dr. Sheth said.

Enrolment

The enrolment for the Ph.D programme had already commenced and admission would be through entrance examinations, P. Christie, director, LIBA, said. The institute would offer scholarships and fellowships and had an excellent infrastructure for offering the programme. LIBA can be contacted at 044-2817 5353 or at >www.liba.edu.VANI DORAISAMY





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