BUSINESS

Wing devoted to BPOs at CeBIT 2005

CHENNAI, AUG. 21. Information and communication technologies (ICT) outsourcing will be featured as a separate display category for the first time at CeBIT 2005, the next edition of the world's biggest fair dedicated to information and communication technologies, at Hanover.

The fast and consistent growth in global ICT business, originating not only from the U.S. but also of late from Europe, and increasing competition between India, China, Malaysia, Singapore, the Philippines and some East European countries, especially Poland and Hungary, in the outsourcing market has led the organisers of the annual mega fair to give it a separate identity, according to Joerg Schaumburg, Managing Director, CeBIT, and B. Rohleder, Executive Director of BITCOM, the German trade association representing the IT, telecom and new media industries.

Making presentations on the fair at a meeting organised here recently by the Software Technology Parks of India (STPI) and the Indo-German Chamber of Commerce (IGCC), the German officials said ICT outsourcing would be presented in Hall 8 at CeBIT 2005 (March 10-16), next to the displays of business processes, at a prominent location. Players in India's ICT outsourcing market would immensely benefit by participating either on an individual basis or under the collective national pavilions being put up by the ESC (Electronics and Software Export Promotion Council).

The recovery in the ICT market from the impact of SARS and September 11, 2001, and projections for growth in IT spend by leading companies worldwide had been stressed by leading researchers, including Forrester, Goldman Sachs, Bank of America, BITCOM and McKinsey, they added.

The need for Indian BPO (business process outsourcing) companies to diversify their markets by reducing the dependence on the U.S. and the strengthening of the Euro vis-a-vis the U.S. dollar made it advisable for them to participate as exhibitors to take advantage of the window on the world ICT market, and especially the European market, provided by CeBIT, officials of the ESC and STPI said.

According to D. K. Sareen, Executive Director, ESC, 22 Indian companies (from various segments of the ICT industry) participated in CeBIT 2004.

In CeBIT 2005, the ESC would be organising the Indian National Pavilion in three halls, namely, Software Solutions and Services, ICT Outsourcing and Consulting (BPO) and Digital Equipment and Systems (hardware).