Truecaller announces partnerships in India

Leveraging identity:Nami Zarringhalam, Co-Founder, Truecaller, in New Delhi.Kamal Narang

Leveraging identity:Nami Zarringhalam, Co-Founder, Truecaller, in New Delhi.Kamal Narang   | Photo Credit: Kamal Narang

Stockholm-based Truecaller on Tuesday announced partnerships in India with Bharti Airtel, ICICI Bank and Google, besides rolling out the latest verison of its application with new features.

The partnership with Bharti will allow the operator’s subscribers to access the Truecaller app even on feature phones without data, while the collaboration with ICICI Bank will enable Truecaller users to transfer money from within the app. Google’s video calling service Duo has also been integrated into the Truecaller app, allowing users to make video calls directly through it. India is the biggest market for the app with 150 million users.

“Indian economy is moving to cashless,” Truecaller co-founder Nami Zarringhalam said. “The country is leapfrogging a lot of other markets to move directly to mobile. Truecaller users will be able to create their unique Virtual Payment Address in the app, and instantly send or receive money using any Unified Payments Interface-supported bank.”

The feature will be available to ICICI as well as non-ICICI users.

Abonty Banerjee, Senior General Manager & Head – Digital Channels, ICICI Bank said, “There is a segment of users, mostly young users, that prefer using such platforms rather than leaving what they are doing and going to a separate application for small payments.”

According to the pact with Bharti, the caller ID feature of Truecaller will be extended to Bharti’s non-data users using feature phones. Truecaller also rolled out the latest version of the app – Truecaller 8, which extends the caller ID to SMSes while also enabling users to filter out all spam messages.

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