Tata Motors rolls out Novus Tipper

Indrani Dutta

JAMSHEDPUR: Tata Motors on Monday announced its entry into next generation commercial vehicles with the roll out of the 300 horsepower Tata Novus Tipper at its newly-built facility here.

Tata Motors Managing Director, Ravi Kant, said this marked the successful integration of Tata Daewoo Commercial Vehicles (TDCV) with Tata Motors. Tata Motors had acquired Daewoo Commercial Vehicles in 2004. Mr. Ravi Kant, however, declined to mention the investment made on the new facility, saying that this was part of the ongoing Rs. 6,000 crore capital expenditure programme of the company, which was spread over five years. The Jharkhand Chief Minister, Arjun Munda, attended the event.

Quick launch

The tipper finds use in the mining and construction industries and trials have been conducted on 30,000 km. The vehicle is slated for a quick launch although the exact date is to be finalised. Within a year, others from the same range including tractors, dumpers and cargo vehicles, would also be made.

Import content

Mr. Ravi Kant was confident that these vehicles with shorter turnaround time would revolutionise the country's transport scene. The import content of these vehicles was 75 per cent, which would be reduced to 25 per cent, he said, adding that the capacity had been kept at 6,000 vehicles annually. K. K. Kim of TDCV said there was no limit to exports of these vehicles for which a market (using the Korean facility) had already been established in some countries and newer markets were emerging in Japan, China, Pakistan and West Asia. While the Korean products were Euro III compliant, the Indian products conformed to Euro II.

Mr. Ravi Kant said this changeover could be made as required by the customer but the company was preparing a strategy for tapping the Chinese market. Earlier, Mr. Munda said the setting up of this facility would benefit not only the state but also the entire country. He urged the company to go in for backward and forward integration saying that the state would substantially reduce taxation on vehicles for companies making significant investments in infrastructure projects in Jharkhand.

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