Security firm TOPSGRUP forays into home services

Diwan Rahul Nanda  

TOPSGRUP, a leading security services provider with more than 1,30,000 employees, has diversified into ‘on demand’ home services segment to provide ‘reliable and trustworthy’ home service providers in key cities across India, and to compete with firms like Urbanclap and Zimmber.

The company will provide ‘verified and properly screened’ plumbers, carpenters, electricians, cleaners, tutors, fitness trainers and babysitters for households. The company has unveiled an app called CHEEP which will connect consumers with the required home service professionals.

To begin with, the service will be made available in seven locations in Mumbai, Delhi and Bengaluru regions. It will be scaled up to 20 cities by mid-August.

The company has invested Rs. 15 crore in this venture and more than 15,000 home service providers have already come on board, said Diwan Rahul Nanda, chairman, TOPSGRUP and founder of CHEEP.

‘Verified’ services

“In modern times finding trusted, qualified and verified domestic services is a major challenge. With CHEEP we are bridging the gap between consumers and service providers who have all been verified and trusted,” Mr. Nanda said.

“We have ensured ultimate security with thorough background checks of all the professionals. Our security background has helped,” he said.

“Our vision is to take CHEEP all over the world. We have immediate plans to make the app available in Abu Dhabi, Dhaka, Dubai, Kuala Lumpur and Singapore this year and take it to Europe, Canada and Australia in 2018,” he added.

“The idea behind the app is to provide genuine and safe services at your fingertips,” said Rasshi Nanda, vice president marketing & co-founder, CHEEP. “We enable our users to scan through individual profiles of listed service providers, take a look at their work history and reviews, speak directly with the service professionals and book the task once they are happy with their choice.”