Samsung aims to double online mobile business

Asim Warsi

Asim Warsi  

Samsung India expects to double its online mobile business in the second half of the current year, driven by new introductions in the festival season combined with customer preference for highend devices.

“In the second half, we are seeing a strong resurgent growth. We expect to double our online business in the second half of 2020 over the second half of 2019,” Asim Warsi, senior VP, Samsung India told The Hindu .

‘Uptake in ASPs’

He added that the company was seeing a “significant uptake” in the average selling prices (ASPs) of mobile phones in the online business, and these may grow in excess of 50% to be in the range of $250-300 (approximately Rs. 18,000-22,000).

The growth in the online business, he said, will be driven by the new smartphone M-51 which comes with a 6.7-inch display, a 7,000-mAh battery, Qualcomm Snapdragon 730 processor, 64MP quad rear camera setup and 32MP front camera and will be unveiled on September 10.

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