BUSINESS

`Ridesmart' road show concludes

PONDICHERRY: The `Ridesmart', an interactive road show organised by TVS Tyres, concluded at Pondicherry on November 26. The purpose of the road show, was to generate interest and kindle excitement among people in Tamil Nadu and Pondicherry. The road show was flagged off at Chennai on October 18 and covered among other Centres Coimbatore, Vellore, Salem, Dindigul, Tiruchi, Tirunelveli and Madurai and Pondicherry. It was an interactive medium, which sought to educate the public and also `helped to register instantaneous and valuable feed back from the customers', felt Balasubramanian, Vice President (Marketing), TVS Tyres.

Our Staff Reporter

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