BUSINESS

New Sonata — the ultimate driver's car

HAVING STARVED of almost half a century for decent cars, not only the taste buds of Indians have been tickled for a variety in cars but also they are becoming choosy on the power options that could be available under the bonnet.

India's second largest carmaker, Hyundai Motor India Ltd. (HMIL), has launched a new version of its luxury sedan Sonata V6 recently.

Designed to be the ultimate `driver's car', the new Sonata belts out an extraordinary 166 ps of power and offers best of breed comfort and drive refinement in its class. It also features a revolutionary `H-Matic' transmission that allows choice between an easy drive auto transmission mode and a sporty manual transmission mode.

Presenting a new dimension, the Sonata 2.7 V6 packs a host of world-class luxury and safety features such as a 4-speed H-Matic transmission, electronic brake distribution system, traction control system, ABS and dual airbags as standard fitment. And all that for just Rs. 15.90 lakhs.

Earlier this month, HMIL launched the worldclass CRDi technology, previously available only in luxury cars in India, on its best seller Accent in the popular mid-size segment.

Since its launch in July 2001, the Sonata has emerged as the best selling luxury car in India garnering a 50 per cent market share (January- September 2002) in the premium (E) segment that includes the Honda Accord, the Ford Mondeo and the Mercedes E-Class. Sonata has sold over 3000 units since its launch.

HMIL now contributes to the Indian automobile market over 18 variants of passenger cars across three models, the Santro in the B segment, the Accent in the C segment and the Sonata in the D segment.

Tutu Dhawan

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