BUSINESS

‘Lockdown led to surge in sewing machine demand’

The COVID-19-led lockdown has compelled several people to diversify into areas of work that weren’t their core focus, according to an official of Usha International.

This is one of the reasons for an increase in the sales of home sewing machines. People have taken up sewing either as a hobby or to make a living, he said.

“The global pandemic has affected consumer behaviour as they juggled household chores with office work and other commitments,” Parveen Kumarr Sahni, senior VP, sewing machines business, Usha International told The Hindu

“Yet, they found time to pick up sewing as a creative outlet to deal with the stress by making masks, PPE kits and home decor,” he added.

While pointing out the total size of the sewing machine industry was 45 lakh units, he said, “The demand for sewing machines is currently exceeding supply. The black sewing machines used by your grandma and tailors are in demand accounting for almost 80% of the total sales,” he said