BUSINESS

IBM Cloud eyes ‘small business’

IBM India has announced plans to focus on small and medium enterprises to drive growth in its Cloud business.

“We already have large customers. But now we see very small customers getting into Cloud,” said Vikas Arora, country manager, Cloud Business, IBM India & South Asia. “We are seeing that there is a whole new spectrum of customers available right at the lower end of the pyramid.”

“In the Cloud journey, we are increasingly becoming very relevant to small businesses, which are getting their first taste of IT in the form of Cloud. This is our focus area for now,” Mr. Arora said in an interview on the sidelines of the India Cloud Forum in Mumbai.

Traditionally, the company has a stronghold in the BFSI, manufacturing, retail, telecom and healthcare sectors, but now small enterprises are offering large business opportunities.

“Now, there is a different kind of customer coming on board. The spectrum is growing and is becoming much wider,” he said. The new customers are from the education, fintech start-ups, diagnostic labs and logistics sectors, to name a few.