Godrej Consumer to buy Snuggy brand

MUMBAI: Godrej Consumer Products (GCPL) has entered into an agreement with Shogun Diapers for acquiring trademark and copyright relating to the brand `Snuggy', the first brand of disposable baby diapers in India. The acquisition of the brand, which had a turnover of around Rs. 5 crores in 2001-02, is part of GCPL's plan to grow its topline by entering into the baby care category, GCPL informed the Bombay Stock Exchange.


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