Freebies to kick-start ‘Make in India’ pitch

To promote ‘Make in India’ campaign, the Commerce and Industry Ministry plans to ‘give away’ thousands of shirt pins and key chains with the lion logo of this ambitious initiative.

These articles would be used by the Department of Industrial Policy and Promotion (DIPP), which has also sought quotations for supply of 400 ‘acrylic lion’.

“The DIPP requires 5,000 ‘Make in India’ shirt pin and 2,500 ‘Make in India’ acrylic/metal key chain as give away with regard to promotional drive campaign relating to ‘Make in India’,” according to the quotations paper posted on the DIPP’s website.

Providing details, it has asked for shirt pins should be made up of brass with golden coating while the key chains could be of metal or acrylic material.

It has also said that the successful tenderer will have to submit an undertaking that only genuine products will be supplied.

“In case of any default in this regard, the department will be free to take any action against the supplier,” it said. To supervise the quality of the products, the department has hired a “Wieden + Kennedy India” creative agency. — PTI

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