BUSINESS

Digital India: MPEDA launches mobile-based apps

The Marine Products Export Development Authority (MPEDA), nodal agency for promotion of marine exports from India, has launched two mobile based applications, which would help farmers get prices on shrimp and capture data on aquaculture through mobile.

In a statement, MPEDA, which is a statutory body under Ministry of Commerce and Industry, said the initiatives were under Prime Minister Narendra Modi’s Digital India programme. The initiatives were launched by Commerce Minister Nirmala Sitharaman on Thursday.

MPEDA is providing price related market information of Vannamei and Black Tiger shrimp to farmers. The farmers have to give a missed call to a predetermined number and they will get the prices of various grades of these two shrimp varieties in major markets such as Japan, the U.S. and EU through an SMS, according to the statement.

MPEDA said the service was provided free of cost to farmers all over India and would enable them to make an informed decision on harvest of their produce and get better price realisation.

The agency has launched an Android-based mobile app called mKrishi, which will enable farmers get expert guidance on all operations, besides helping with book keeping and weather information. mKrishi is under pilot in Gujarat and will be extended all over India in the next three months.

MPEDA has also revamped its website and launched online registration portal for exporters.



MPEDA said the service was provided free of cost to farmers all over India and would enable them to make an informed decision on harvest of their produce and get better price realisation.