D-Link's growth strategy

CHENNAI OCT. 5. After the successful entry into the SOHO (small office home office) and medium enterprises, D-Link is further expanding its activities to large enterprises by launching a complete end-to-end networking solutions under NetVision 2003. This will open up new markets, estimated to have a potential of over Rs. 1,000 crores, Prabodh Vyas, Director Sales, told presspersons here today.

The company had been adopting a multi-pronged strategy to offer new generation products. One-third of the manufacturing facility had commenced production in Goa, Mr. Vyas said. It had set up R & D and software development facilities in Bangalore, Mumbai and Goa.

The company was further expanding its Goa facilities for producing high-end combo copper and fibre cable products, he said.

As part of its export initiatives, the company had recently shipped its first consignment to West Asia. It had planned to export its products to Bangladesh and Nepal.

The company had a two-tier, non-exclusive distributor agreement with CISCO Systems of the U.S. to supply CISCO products and technology to customers, Mr. Vyas said.

It had made its foray into the industrial PC market with a joint venture with Lanner Electronics of the U.S. Lanner Electronics India will bring industrial PCs for various applications in automation and process control, environment monitoring, telecommunications, defence, utilities, chemical, steel, oil and gas industries.

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