‘Bring brand ambassadors under law’s ambit’

Traders body Confederation of All India Traders (CAIT) on Sunday said brand ambassadors should be brought under the ambit of Consumer Protection Act as consumers are often “guided” through such endorsement, irrespective of quality of product.

CAIT also threatened to move court if the government did not take necessary action. The body, in a communication sent to Consumer Affairs Minister Ram Vilas Paswan, demanded that specific guidelines be formulated, fixing the liability of brand ambassadors.

“It has been observed that prominent personalities of different fields are engaged by big companies to endorse their products to grab more share in the market for their products irrespective of the quality of the product and those personalities in lust of earning huge money never care for the quality,” CAIT said. Calling the brand ambassadors “service providers”, CAIT said the endorsements influence customer’s choice to great extent. — PTI