BUSINESS

Yash Birla group buys majority stake in Kerala Vaidyashala

Special Correspondent

NEW DELHI: Yash Birla Group on Wednesday said it has acquired a majority stake in ayurvedic therapy centre chain Kerala Vaidyashala through a joint venture.

To invest Rs. 50 crore

It will hold a 51 per cent stake in the new entity, Birla Kerala Vaidyashala, and plans to invest Rs. 50 crore over the next three years to expand its presence across the country.

With its roots in the Kozhikode district of Kerala, Kerala Vaidyashala has set up a chain of 30 therapy centres across India. It specialises in offering treatments for lifestyle disorders, chronic health disorders, ayurvedic rejuvenation packages and day spa procedures.

To open 200 centres

Initially, Birla Kerela Vaidyashala plans to open 200 centres across Maharashtra. It will also have spa centres across Kerala, Goa, Mumbai, Bangalore, Kolkata and Chennai. “We have identified healthcare, especially ayurveda, as a major focus area for the future and we are in the process of defining numerous forays into this sector. This acquisition is the first in a series of initiatives that we will be launching in this sector. Our aim is to create a commanding and leading presence in the ayurvedic and herbal healthcare segment through focussed investment and strategic acquisitions,” said the Group Chairman Yash Birla.

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