Suzuki re-launches India operations

Rolls out two bikes; eyeing other segments

NEW DELHI: Over four years after severing its ties with TVS Motor, Japanese auto giant Suzuki Motor Corp on Friday re-entered the Indian motorcycle market with the introduction of two bikes from its new manufacturing unit at Gurgaon. Suzuki, which has invested Rs. 200 crore in the facility, plans to produce and sell one lakh units in the first year and cross five lakh unit sales target within three years.

"Commercial production of the models - Heat and Zeus - will start in March and we are targeting to sell one lakh units in the initial year," Suzuki Motorcycle India Pvt. Ltd. (SMIPL) Managing Director, Satya Sheel, told reporters after unveiling the two 125 cc motorcycles.

Heat, targeted at the middle-aged group in rural and semi-urban areas, was tentatively priced at Rs. 37,893 (ex-showroom Delhi), while the more stylish Zeus, aimed at young college students and executives in cities, was likely to be priced slightly higher, company officials said.

"The Gurgaon unit has a capacity to manufacture over one lakh units a year in single shift. Depending on the demand, the company can employ double-shift and stretch the capacity to two lakh units every year. - PTI

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