Impacted by global recession, South Korea is making a strong bid to further expand in the Indian market, where it sees vast opportunity for growth. The country is planning to broadbase its product offerings and introduce a range of household goods, beauty and fashion items as well as wellness and medical products in India. Korea is also exploring the possibility of ‘Make in India’ opportunities to enhance its base in the Indian market, a top official said. Korea Trade Investment Promotion Agency is spearheading these initiatives and organising a major trade show in Mumbai to get Korean companies in direct contact with prospective business partners in India. — Lalatendu Mishra
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