See-through watches from Titan

S. Varadharajan

CHENNAI: Titan Industries has come out with 13 models of automatic watches and one model in the mechanical segment.

The watches are in the premium category and the prices range from Rs. 7,995 to Rs. 15,995. In a telephonic conversation with The Hindu, Harish Bhatt, Chief Operating Officer (Watches Business), said each watch came with a see-through cover which enables to see the live functioning of the watch.

These watches run for 40 hours on one full winding of the mainspring of power reserve, he said. In the U.S. and Japan the automatic and hand-wound watches have re-emerged as they were environment friendly, Mr. Bhatt said.

Initially these watches will be sold in the metros and will soon be launched in small towns, Mr. Bhatt said.

The watch movements are imported from PTS Resources and Sea Gull Watch Manufacturing Group of China. These watches will be serviced through 190 watch care centres of Titan and the technicians are well trained to handle these watches as these involve intricate hand-crafted movements.

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