BUSINESS

Biomin launches ‘Mycofix’ for farmers

Special Correspondent

NEW DELHI: Leading global animal healthcare product maker Biomin has announced the launch of its new veterinary feed ‘Mycofix,’ which could help farmers in managing the risk posed by the problem of ‘Mycotoxin’ in India.

Mycotoxin is the contamination caused by fungus to the animal and bird feed, and it results into a host of disease and productivity losses to the farmers. “We collect feed samples from the farmers and they are sent to our labs in Singapore for testing. After this we provide a complete solution to the farmers to control this problem,” Biomin Asia Regional Director Robert Nichol told reporters here.

The company is also planning to scale up below the line marketing activity to promote its products. “Our representative would take up a countrywide contact programme with farmers in which we would organise awareness campaigns, expos and other such activities for them,” he said. It has recently tied up with dairy major Amul for conducting clinical trials for its cattle feed products and is now looking for more such tie ups with private dairy players also.

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