Amrutanjan to re-launch pain balm

CHENNAI: Amrutanjan, a household brand, has decided to re-launch its flagship pain balm with a nation-wide multi-media campaign, ‘Be ready’, stressing the fact that ‘pain comes without warning’. The Rs. 6-crore re-positioning exercise is aimed at making the brand contemporary and bringing to its fold a new set of consumers, Amrutanjan Healthcare Managing Director Sambhu Prasad said. — Special Correspondent

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