‘Apple poised for big steps in India’

August 09, 2017 12:00 am | Updated 04:41 am IST - Cupertino

Tim Cook promises scaled-up local manufacturing, more features on iPhones

Tim Cook

Tim Cook

A year after Tim Cook became the first CEO of Apple to visit India, the Cupertino-based technology giant is clearly looking to take a larger bite into India’s burgeoning digital economy. The maker of iconic products like the iPhone and the Mac is looking at a multi-pronged strategy to ramp up its presence in one of the fastest growing smartphone markets in the world. This includes scaling up its manufacturing, developing localised features on its OS, setting up self-owned retail outlets and creating an ecosystem for developers to shift from Android to the iOS platform. The company is also looking to engage with the government to seek approval for import of certified pre-used iPhones to make its devices more affordable.

In an interview with The Hindu over a sit-down lunch at Apple’s campus at Cupertino, California, Mr. Cook said he was very happy with the progress made by the company so far in India.

On importing pre-owned iPhones, Mr. Cook said the company is hopeful of an agreement with the government. “I still believe that certified pre-owned phones will be good for India... It’s a programme that’s widely used in the U.S., all throughout Europe and almost every country in the world where we sell. Over time hopefully we will get an agreement,” he said.

The tech giant is also embarking on localisation of its new operating platform iOS 11 — including features in Hindi and introducing cricket on its voice assistant Siri.

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