• Abhik Choudhury

    ... is Chief strategist & founder, Salt and Paper Consulting. He is also a visiting faculty of Marketing Research & Campaign Planning at the Indian Institute of Mass Communication, New Delhi. You can reach him at abhik@saltandpaper.co.


Preferring to favour those whose interests are tied in with ours has always been the basis of most investment decisions — commercial or sentimental. How can we we avoid nepotism while keeping love?