Sunday Anchor: The online marketplace lies ahead

As online retail threatens the very relevance of the newer malls and supermarkets, the future is likely to favour the omni channel, serving the customer’s need for choice and touch points.

October 25, 2015 12:21 am | Updated February 26, 2016 10:57 am IST


>The future is click & mortar

India's retailers are preparing for more investment in technology and more understanding of the space from the consumer's standpoint

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>Convenience and choice drive the market

Close to 77 per cent of customers browse in stores before making a purchase online and 55 per cent of them conduct online research before making a purchase in-store, says Tony Navin, senior vice-president (partnerships and strategic initiatives) at Snapdeal.

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>The strike that wasn't

The Ministry of Health's clarification showed that concerns of chemists, regarding unregulated e-pharmacies posing a threat to their businesses, were misplaced.

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