Will Star India bid for BCCI India rights next year?

BCCI president C.K. Khanna with Star India chairman Uday Shankar and CoA member Diana Edulji during a press conference after the media rights auction in Mumbai on Monday.   | Photo Credit: PTI

Will Star India, which owns the BCCI’s global media rights, enter the fray in 2018 to bag the rights for India’s international matches at home?

Uday Shankar, Star India chairman and CEO, said, “We have just won the IPL rights, I have not recovered my breath and I have been asked about the India rights. We have seen how fiercely competitive the BCCI cricket rights are. It would be foolhardy on my part to comment on the BCCI India rights.”

In the last couple of years , BCCI officials, both former and present, have made no secret of the fact that Star India would not agree to enter the India bid race if the reserve price for a home international match (Test, ODI, Twenty20) is set anywhere close to ₹43 crore.

The broadcaster has confided to many that it has not seen advertisement sales anywhere close to that amount for a Test match.

A BCCI official wondered how Star India even agreed to pay that price for each of the three forms of internationals. The reserve price could be ₹30 crore for home internationals, if not even lower, next year.

Speaking to The Hindu on the sidelines after the press conference, Shankar hinted that ₹43 crore would be too high to sustain and that he doesn’t think that the BCCI’s Invitation to Tender for home internationals next year would be for more than five years.

“We have a lot of cricket now between the IPL and ICC events and I think we can run a very good business with that,’’ he said.

Star India’s ICC commitment for the 2015-2023 cycle is $1.98 billion (approximately ₹11,880 crore on 2014).

Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | Aug 4, 2021 1:51:35 PM |

Next Story