Chennai's Sathyam Cinemas rolls outs its own food truck


Looking for easy-to-eat, hot tiffins? Southish, Sathyam Cinemas’ own food truck, is what you are looking for

Remember all those shows you love watching on television featuring fresh hot food being dished out of food trucks across cities? Think crisp sandwiches, succulent kebabs, juicy burgers and wholesome burritos. Ever wondered what it’d be like to sample South Indian fare off a food truck as well? Here’s your chance.

Sathyam Cinemas has just launched its very own truck, Southish, with fresh South Indian fare.

Bhavesh Shah, head of experience at SPI, says “We wanted to do something different and fun. The food truck culture has been catching on across the country, but there aren’t any great ones here in Chennai. Southish is our first food truck and focusses on South Indian tiffins; both vegetarian and non vegetarian.”

Launched late on Monday evening, Southish is Sathyam’s latest culinary offering to the city with a menu put together by chefs Dipesh and Muthu Kumar. “The recipes are different from what we offer at ID, but without scrimping on flavour or quality. The idea is to offer people a very affordable price point,” says Shah about the menu, which has everything from fluffy Pongal to crisp vadas all priced between ₹25 and ₹85.

Food is served in biodegradable packaging material and features a menu that makes it easy to eat out of a box. Due to licensing issues however, the truck will remain stationed within the Sathyam cinemas complex and in a couple of days find a permanent home towards the Whites Road side of the property. While the truck is currently operational from 5 pm to 11 pm on weekdays, it stays open till 1 am on the weekends. “Once we shift the truck towards the Whites Road side, we plan to open for breakfast as well,” says Nitin Suresh, general manager, F&B, SPI Cinemas.

Southish is only the first of many trucks planned by the team. “We plan to have about eight or nine moreover the next few months; some at Sathyam and we might take them to various malls as well. We’re calling the initiative Global Highway and plan to bring food from around the world to the city. So think anything snackable such as nachos, tacos, burritos and hot dogs. Basically delicious, easy-to-carry food,” says Shah.

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Printable version | Jan 21, 2020 7:18:04 PM |

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