Google’s “We Wear Culture” project includes digitised exhibits from Indian institutions too.
“You might be surprised to find out that your sari, jeans or the black dress in your wardrobe have a century-old story. What you wear is true culture and, more often than not, a piece of art,” Amit Sood, director of Google Arts and Culture, said in a statement..
The project includes collections from Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS) and varied weaves from across India, from Gharchola to Patola to Temple to Ikat styles, as it traces the story and importance of Indian textiles, the company said.
Tribal designs
It showcases designs from north-eastern India, including the weaves of the Nagas, Meiteis and traditional attire from Meghalaya called ‘Dhara’ or ‘Nara’ worn by the Khasi women.
The virtual exhibits can be viewed on the project website or through the Google Arts and Culture app.
Making a pitch to young users, the website features YouTube personality Ingrid Nilsen in short videos, in which she explains the evolution of the various garments and jewellery