• Despite these stories of grit, a majority of traditional artistes lack the resources to experiment online. This year has been brutal: along with financial strains, many have lost family and crew members to COVID-19. Carnatic vocalist TM Krishna along with his team has been helming fundraisers, raising money via online concerts. He says, “If we are looking at the larger spectrum, it (the number of folk artistes who were able to create a presence online) is only negligible. We have to work very hard on the demand side and for that social mindsets have to change.”