Technology

Twitter rolls out updated Carousel ads feature for advertisers

Advertisers can add up to six carousel cards in a single ad to showcase the product and highlight its features.   | Photo Credit: Special Arrangement

(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)

Twitter introduced on Wednesday a new and updated version of its Carousel ads feature for advertisers to help companies drive consumer engagement and increase app installs.

Carousel cards are horizontally swipeable images that can be used to promote direct advertising. Advertisers can add up to six carousel cards in a single ad to showcase the product and highlight its features. Video carousels enable video ads.

Currently, a single carousel ad can either contain only images or videos; not both. The format is available via Ads Manager and through Twitter's API.

In beta testing, website carousel ads saw a 15% increase in click-through rate, while app carousels witnessed a 24% increase in installs per impression relative to the single-ad format, Twitter stated.

Also read | Facebook, swamped with misinformation, extends post-election U.S. political ad ban

Twitter's ad revenue rose 15% in the September ended quarter compared with the same period last year, as companies spent more on advertising to attract customers during the pandemic. The California-based company also said its average monetisable daily active usage grew by a third last quarter compared with last year.

Related Topics
This article is closed for comments.
Please Email the Editor

Printable version | Jan 16, 2021 12:33:45 PM | https://www.thehindu.com/sci-tech/technology/twitter-rolls-out-updated-carousel-ads-feature-for-advertisers/article33082047.ece

Next Story