Twitter makes it hard for users to access Substack links on its platform

Twitter has marked Substack newsletter links as possibly “unsafe,” and users complained they were struggling to like or retweet posts with Substack links

April 08, 2023 10:01 am | Updated 11:02 am IST

File photo of the Twitter logo

File photo of the Twitter logo | Photo Credit: REUTERS

The digital newsletter creation platform Substack said it is looking into reports alleging that Twitter embeds and authentication have stopped working on its site, even as users said that Substack links on Twitter were marked as possibly “unsafe.”

Substack helps users start and send digital newsletters to a list of subscribers, either for free or through a paywall.

Twitter and Substack users had raised complaints when they struggled to like or retweet Twitter posts that had Substack links. Others said that they could not add tweets to their Substack newsletters unless they took screenshots.

When clicking on a Substack newsletter link, users were shown a page discouraging them from leaving Twitter, which claimed that the Substack link “may be unsafe.”

(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)

Twitter marks Substack newsletter links as possibly “unsafe”

Twitter marks Substack newsletter links as possibly “unsafe” | Photo Credit: Twitter

Furthermore, users entering the term “Substack” in Twitter search were instead shown results for the terms ‘newsletter’ instead.

Twitter shows users results for ‘newsletter’ when they search for ‘Substack’

Twitter shows users results for ‘newsletter’ when they search for ‘Substack’ | Photo Credit: Twitter

Substack shared a statement from its founders on Friday, saying “any platform that benefits from writers’ and creators’ work but doesn’t give them control over their relationships will inevitably wonder how to respond to the platforms that do.”

The news comes as Twitter’s revenue from its top advertisers fell sharply in recent months following CEO Elon Musk’s $44 billion takeover.

Twitter has not yet made an official statement addressing the issue.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.